Case Study

Increasing Brand Awareness of B2B Finance Company, Portal Finance


“As our company grows, Launchway Media has helped us get our product in front of the right audience with story ideas and consistent media coverage in key publications for our industry.”

- Diego Caicedo, CEO Portal Finance


About the company

Portal Finance is a finance company that streamlines access to capital for small- and medium-sized businesses in Latin America.

Portal Finance approached Launchway Media to help position their CEO as an industry leader, build up the company’s credibility, and amplify their funding announcements to a global audience.


Our services


company announcements (PR)


FOUNDER branding
(bylines & media outreach)


Launchway helped Portal Finance
appear in industry publications such as:


“Working with Launchway Media has paid off big time. Each time they help us create a thought-leadership article, we receive 1-2 inbound leads from potential funding partners or investors.”

– Diego Caicedo, CEO of Portal Finance


The results

During a one-year campaign, Launchway Media accomplished the following while continuing to lead Portal Finance’s PR efforts:

  • Wrote press releases to announce company funding news and secured features in leading technology and finance publications.

  • Secured quotes and interviews with the company CEO in top industry publications.

  • Doubled the quantity of backlinks to the website.