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Case Study

Increasing Brand Awareness of B2B Finance Company, Portal Finance

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“As our company grows, Launchway Media has helped us get our product in front of the right audience with story ideas and consistent media coverage in key publications for our industry.”

- Diego Caicedo, CEO Portal Finance

 

About the company

Portal Finance is a finance company that streamlines access to capital for small- and medium-sized businesses in Latin America.

Portal Finance approached Launchway Media to help position their CEO as an industry leader, build up the company’s credibility, and amplify their funding announcements to a global audience.

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Our services

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company announcements (PR)

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FOUNDER branding
(bylines & media outreach)

 

Launchway helped Portal Finance
appear in industry publications such as:

 
 
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“Working with Launchway Media has paid off big time. Each time they help us create a thought-leadership article, we receive 1-2 inbound leads from potential funding partners or investors.”

– Diego Caicedo, CEO of Portal Finance

 
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The results

During a one-year campaign, Launchway Media accomplished the following while continuing to lead Portal Finance’s PR efforts:

  • Wrote press releases to announce company funding news and secured features in leading technology and finance publications.

  • Secured quotes and interviews with the company CEO in top industry publications.

  • Doubled the quantity of backlinks to the website.