Case Study

Increasing Marketing Leads for B2B Shipping Company, Octopi

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“Launchway Media ran a data-driven campaign that helped us secure more top-of-the-funnel leads. We understood how they worked each step of the way, so we were very satisfied with the results.”

- Luc Castera, CEO of Octopi

 

About the company

Octopi is a modern, web-based Terminal Operating System (TOS) built for small to medium cargo terminals.

Octopi sought a way to build their online presence, increase marketing leads, and brand itself in industry publications.

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Our services

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PERSONAL BRANDING
FOR
COMPANY FOUNDER

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monthly
blog content

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Monthly
email marketing campaign

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social media
campaign

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Contributed content
for
industry publications (bylines)

 

Launchway helped Octopi write
high-quality, technical articles for
shipping industry publications such as:

 
 
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The results

During a six month campaign, Launchway Media accomplished the following:

  • Reached or surpassed the set number of Marketing Qualified Leads (MQLs) each month, from industry professionals to port terminals to partnerships opportunities.

  • Increased referral traffic to the Octopi website over 140%.

  • Brought over 3K additional visits to the website from blogging efforts.

  • Generated 10-15K impressions on Twitter each month.

  • Helped increase referral traffic from LinkedIn by 200%.