“Launchway Media ran a data-driven campaign that helped us secure more top-of-the-funnel leads. We understood how they worked each step of the way, so we were very satisfied with the results.”
- Luc Castera, CEO of Octopi
About the company
Octopi is a modern, web-based Terminal Operating System (TOS) built for small to medium cargo terminals.
Octopi sought a way to build their online presence, increase marketing leads, and brand itself in industry publications.
email marketing campaign
industry publications (bylines)
Launchway helped Octopi write
high-quality, technical articles for
shipping industry publications such as:
During a six month campaign, Launchway Media accomplished the following:
Reached or surpassed the set number of Marketing Qualified Leads (MQLs) each month, from industry professionals to port terminals to partnerships opportunities.
Increased referral traffic to the Octopi website over 140%.
Brought over 3K additional visits to the website from blogging efforts.
Generated 10-15K impressions on Twitter each month.
Helped increase referral traffic from LinkedIn by 200%.