Stats that Prove Startups and Small Businesses Need PR

Public relations is a powerful tool for startups and small businesses trying to compete in marketplaces dominated by larger companies. With small budgets, however, PR can often fall low on the list of to dos. For startups and small businesses that want to gain the attention of potential customers and hold a stronger position in the market, PR can help. Here are # statistics that prove the value of a strategic PR campaign.

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11 Facts about Chile's Growing Technology Scene

There is a reason why so many countries are modeling their entrepreneurial ecosystems after Chile’s. With serious investments in technology and innovation, the Chilean government has spurred some amazing opportunities for technology startups to launch and grow in the country.

Here are ten facts you need to know about Chile’s technology scene, also known as “Chilecon Valley.”

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An Entrepreneur’s Guide to Medellin, Colombia

Medellin has become a hub for entrepreneurs and digital nomads looking to enhance their careers. With an abundance of affordable coworking spaces, coffee shops with fast wifi, and all of the other amenities imaginable, the creative juices will be flowing, and productivity will skyrocket through the roof.

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8 Startups Reducing Violence Against Women in Latin America

#NiUnaMenos. This hashtag galvanized a movement across Latin America to push back against gender-based violence and “machista” culture. As the US tackles the #MeToo movement, the #TimesUp protest, and the bro culture of Silicon Valley, Latin America’s tech ecosystem is fighting its own battle against female discrimination.

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6 Ways to Promote Your Fintech Startup

You’ve spent months developing a product that solves a complex financial problem. You know that hundreds, maybe even thousands, of people could benefit from your solution, if only they knew about it. Your early users are spreading the word to their close friends and family, but it probably won’t be enough to help you scale.

If you’ve assumed digital marketing isn’t for you because fintech is not a “sexy” industry, think again.

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Top 4 Programs for Female Founders in Latin America

Latin America specifically has the second highest rate of female entrepreneurs discontinuing their business, which perceived to be caused by the lack of access to capital. However, there are several initiatives that are working to reduce, and perhaps eliminate, this rate. Here are four programs for female founders in Latin America.

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How Can Launchway Media Help your Sales Team?

Marketing and sales teams are usually kept separate, each performing their tasks in silos. Some marketing and sales teams don’t even speak to each other or know about tactics that potentially overlap. While many companies don’t coordinate this way, when sales and marketing teams are aligned — they are 67% better at closing deals.

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