Top 4 Programs for Female Founders in Latin America

Latin America specifically has the second highest rate of female entrepreneurs discontinuing their business, which perceived to be caused by the lack of access to capital. However, there are several initiatives that are working to reduce, and perhaps eliminate, this rate. Here are four programs for female founders in Latin America.

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How Can Launchway Media Help your Sales Team?

Marketing and sales teams are usually kept separate, each performing their tasks in silos. Some marketing and sales teams don’t even speak to each other or know about tactics that potentially overlap. While many companies don’t coordinate this way, when sales and marketing teams are aligned — they are 67% better at closing deals.

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10 Cross-Border Latin American FinTech Startups To Watch

Fintech startups are revolutionizing the financial industry across Latin America. These startups are some of the first providers of financial technology in the region and through their cross-border efforts, they are helping both consumers and companies monitor their finances, make payments, and receive loans.

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8 Tips for Latin American Founders Visiting Silicon Valley

For an entrepreneur operating outside the world’s biggest tech hub, a trip to Silicon Valley can be life-changing. Whether you are traveling to build your network, raise capital, or just to get inspired, you can learn a lot on a visit to Silicon Valley. However, if you are used to working with a small community in Santiago, Lima, Buenos Aires, Medellin, or Guadalajara, Silicon Valley might be overwhelming.

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Sophia WoodComment
5 Unconventional Marketing Tactics from Top Latin American Startups

With dozens of new companies launching every week, startups often have to get creative to get noticed. Some of the most successful companies used clever strategies to get started. In the U.S., businesses like Stripe and Tinder used unconventional tactics to onboard new customers. For example, Tinder texted the app to 500 random people.

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3 Marketing Tactics that Might be Destroying Your Startup

Marketing is equal parts art and science, requiring constant experimentation and testing to assure it is achieving the desired results. A quick and unprofessional marketing strategy might be worse than not having one at all. Still, your startup needs to get the word out. Here are tactics that destroy any startup looking to brand itself online.

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5 Useful Hacks to Measure a Public Relations Campaign with Actual Data

Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.

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