Startup Public Relations Rules To Follow from A to Z

Public Relations people have to follow certain rules when pitching. Journalists receive, on average, 50-100 press releases every week, so PR tactics need to stand out (in a good way). Whether your startup has a hot new feature or your company has some big news, you want reporters to cover the story.

Here are rules to follow that journalists will appreciate from A to Z.

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How To Get Featured in the App Store Through Cold Emailing

Many steps go into building a successful app with lucrative sales. Some of these steps come into play after the app’s construction has been finalized, like networking. Networking properly can be the difference between your application attracting a small, moderate, or large user base depending on which platforms you can get it featured on.

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Paraguayan Visionaries Build App to Save Their Language & Adapt to A New World

Languages are disappearing at an alarming rate. To some it may not be a big deal, but it is. Our world is this beautiful place with diverse cultures and different perspectives. The unique nature of every single person, every civilization, all the thousands of different languages, clearly define who we are, where we come from, and creates identity for all of us.

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Meet the 12 Startup Finalists of Seedstars World Latin America

The largest global competition for startups in emerging markets, Seedstars World, is bringing together the best entrepreneurs from 12 Latin American countries November 28 - December 2, 2016, in Buenos Aires, Argentina. Meet the 12 entrepreneurs that will present their businesses and discuss the challenges and opportunities of launching a startup in Latin America. 

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How to Be a Better Global Marketer: Latin American Edition

Being able to market to a global audience on a local level is an in-demand skill that will soon become a necessity. As brands expand their product reach worldwide, marketers are left wondering how to adjust campaigns. Especially in Latin America, where big brands like Coca-Cola, Procter & Gamble, Nike, and Apple are seeing higher retail sales, global marketers can easily miss the mark when it comes to reaching this audience.

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5 Things Startups Can Learn from the United States Presidential Debates

Unless you’re living under a rock, or perhaps you purposely put yourself under that rock, you’ve seen coverage of the U.S. presidential debates. No matter which side you’re on, there is a lot we can all learn from watching these candidates go head-to-head. And even if you’re so sick and tired of hearing the words “Trump” and “Clinton”, there are still takeaway lessons that can be applied to startups.

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Top 7 Stand Out Coworking Spaces in Latin America

Our Launchway Media team spent a month working in the popular Buenos Aires coworking space, La Maquinita, in Palermo Soho. The conducive work atmosphere and networking possibilities we found there were refreshing. As a remote startup traveling around Latin America, our positive experience inspired this blog post which breaks down the most notable cowork spaces available in LATAM.

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Kardashian Tactics: Strengthening the Brand-Consumer Relationship

The marketing tactics that are used by this clan are a good lesson in social etiquette and networking for any B2C brand looking to increase their social media audience. So let’s breakdown how to hone that Kardashian marketing strategy and get something useful from this clan of selfie-snapping, reality star titans.

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3 Common Pitching Mistakes Your Startup is Making

Many startups are becoming increasingly bloated throughout their lifecycles, constantly launching new features and services to remain competitive. But as this happens, it becomes increasingly difficult to explain the core concept of a business in a simple manner. As a new company, you must be able to explain your ideas effectively to others however more often than not, this can be a challenge.

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5 Things Startups Can Learn From Elizabeth Cady Stanton

Most articles that give startup advice reflect on great work from mostly male historical figures and entrepreneurs, and what’s lacking right now is the world of advice from strong female figures. So following the historical moment happening in the US right now, let’s reflect on 5 things startups can learn from female suffragist, Elizabeth Cady Stanton.

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3 Tools To Sidestep An Entrepreneurship Burnout

With all the daily rigors of being a business owner, it’s not easy to see when you’ve crossed the line from enthusiastically motivated to driving yourself towards what many refer to as an “entrepreneurship burnout.” So what can you do to get back on that horse or avoid the burnout before it hits? It starts with learning what you didn’t do correctly the first time around.

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