Top 7 Stand Out Coworking Spaces in Latin America

Our Launchway Media team spent a month working in the popular Buenos Aires coworking space, La Maquinita, in Palermo Soho. The conducive work atmosphere and networking possibilities we found there were refreshing. As a remote startup traveling around Latin America, our positive experience inspired this blog post which breaks down the most notable cowork spaces available in LATAM.

Read More
Kardashian Tactics: Strengthening the Brand-Consumer Relationship

The marketing tactics that are used by this clan are a good lesson in social etiquette and networking for any B2C brand looking to increase their social media audience. So let’s breakdown how to hone that Kardashian marketing strategy and get something useful from this clan of selfie-snapping, reality star titans.

Read More
3 Common Pitching Mistakes Your Startup is Making

Many startups are becoming increasingly bloated throughout their lifecycles, constantly launching new features and services to remain competitive. But as this happens, it becomes increasingly difficult to explain the core concept of a business in a simple manner. As a new company, you must be able to explain your ideas effectively to others however more often than not, this can be a challenge.

Read More
5 Things Startups Can Learn From Elizabeth Cady Stanton

Most articles that give startup advice reflect on great work from mostly male historical figures and entrepreneurs, and what’s lacking right now is the world of advice from strong female figures. So following the historical moment happening in the US right now, let’s reflect on 5 things startups can learn from female suffragist, Elizabeth Cady Stanton.

Read More
3 Tools To Sidestep An Entrepreneurship Burnout

With all the daily rigors of being a business owner, it’s not easy to see when you’ve crossed the line from enthusiastically motivated to driving yourself towards what many refer to as an “entrepreneurship burnout.” So what can you do to get back on that horse or avoid the burnout before it hits? It starts with learning what you didn’t do correctly the first time around.

Read More
Will The Next Startup Unicorn Come from Latin America?

The current Latin American unicorns include: MercadoLibre, B2W, OLX, TOTVS, Despegar, and Globant. There are many other companies that are rounding that billion dollar mark, and VCs are starting to take note. So why should Latin America garner more attention than companies coming out of Europe or Asia? The growth factor and the innovation levels are what make this region an attraction to VCs and the technology community as a whole.

Read More
4 Signs Your Startup is Ready to Invest in Content Marketing

When done right, content marketing can not only help build brand awareness but also generate leads when you’re on a budget and have limited resources. Content marketing can also help nail down your company’s message, and communicate it through the right channels to the right audiences. 

So how do you know if your startup is ready to move forward with a content marketing campaign? Here are the signs:

Read More
The Best US Locations to Build Your Startup (Outside of Silicon Valley)

There are other startup hubs in the US that can be just as conducive to your business’ growth if not more because when it comes to other locations, the risks come at a lower cost and the gains can frequently be more stable. So let’s take a look at some solid, lucrative locations for your startup to call home, other than Silicon Valley.

Read More
5 Reason Why Global Startups Fail

Now that we have become more connected, it’s common that a startup may not exactly have a home base: One founder could be in South America while the other lives in Europe and the product targets the US. There are a vast number of benefits to having a global team - and a global idea - but staying in the startup game can be even harder from outside of the US. Here are 5 reasons why global startups become part of that 90%.

Read More
6 Simple Ways to Get Press on a Startup Budget

After years of working with startups launching their ventures in the US, the same question always arises: “How can I get media coverage for my startup?” It’s a great question, and there are many ways your startup can get the credible media coverage you desire with little to no marketing budget. Here’s everything you need to get started.

Read More
A Guide For Startups To Begin Mobile Marketing

Mobile marketing may not be the first thing you think of when you contemplate the of necessities for your startup. Due to limited funds and resources, your startup must take unique approaches when investing in your product, marketing, branding, and customer service. But as a startup business owner, you have to be extremely creative, crafty, and forward-thinking to set yourself apart from the competition in your marketplace. This is why mobile marketing is such an instrumental tool for startup businesses. It gives your startup a distinctive edge with audiences; it can be cost effective and not as time consuming as you might think.

Read More
6 Women in Tech You Need to Follow

Women in technology is an often talked about topic as each year the big technology companies (Google, Microsoft, Apple) report abysmal numbers of women in technology and leadership positions. CNET breaks down last year’s numbers noting that women make up 51% of the population and 59% of the workforce but a staggering 30% of jobs in the technology sector. When it comes to leadership roles, these numbers get even smaller, begging the question why don’t women have more of a role in technology?

Read More
Launching in Miami: What Latin American Startups Need to Know

Recently ranked second in the nation for new startup activity, Miami is experiencing a surge in startup and entrepreneurship and shows no signs of slowing down. The tropical lifestyle and proximity to Latin America is turning the South Florida city into a hub for global startup activity as well as a strategic destination for any business that connects or operates across the Americas.

If your Latin American startup has its sights set on expansion into the US, or if you’re already in the US and targeting Latin American markets, here’s why you should consider placing Miami at the top of your list.

Read More
What the 2016 Marketer Looks Like: In-Demand Skills for the New Year

As we arrive at each new year, it’s common to assess the skills needed to remain a top marketer. Especially as technology advances, the role of the “marketer” expands and changes. Unlike more traditional careers, this one tends to shift and change depending on the technological landscape, forcing marketers to adapt and learn new skills. For that reason many of us love this job - marketers are constantly learning and evolving. 

Read More