The current Latin American unicorns include: MercadoLibre, B2W, OLX, TOTVS, Despegar, and Globant. There are many other companies that are rounding that billion dollar mark, and VCs are starting to take note. So why should Latin America garner more attention than companies coming out of Europe or Asia? The growth factor and the innovation levels are what make this region an attraction to VCs and the technology community as a whole.Read More
When done right, content marketing can not only help build brand awareness but also generate leads when you’re on a budget and have limited resources. Content marketing can also help nail down your company’s message, and communicate it through the right channels to the right audiences.
So how do you know if your startup is ready to move forward with a content marketing campaign? Here are the signs:Read More
User experience (UX) has always been developed around this fundamental concept and can provide useful insights to marketing professionals. UX is more than interface design, it’s about understanding people (the users). It’s about designing the relationship between users and technology to suit their needs and desires, before shaping technology around it.Read More
There are other startup hubs in the US that can be just as conducive to your business’ growth if not more because when it comes to other locations, the risks come at a lower cost and the gains can frequently be more stable. So let’s take a look at some solid, lucrative locations for your startup to call home, other than Silicon Valley.Read More
Now that we have become more connected, it’s common that a startup may not exactly have a home base: One founder could be in South America while the other lives in Europe and the product targets the US. There are a vast number of benefits to having a global team - and a global idea - but staying in the startup game can be even harder from outside of the US. Here are 5 reasons why global startups become part of that 90%.Read More
After years of working with startups launching their ventures in the US, the same question always arises: “How can I get media coverage for my startup?” It’s a great question, and there are many ways your startup can get the credible media coverage you desire with little to no marketing budget. Here’s everything you need to get started.Read More
Mobile marketing may not be the first thing you think of when you contemplate the of necessities for your startup. Due to limited funds and resources, your startup must take unique approaches when investing in your product, marketing, branding, and customer service. But as a startup business owner, you have to be extremely creative, crafty, and forward-thinking to set yourself apart from the competition in your marketplace. This is why mobile marketing is such an instrumental tool for startup businesses. It gives your startup a distinctive edge with audiences; it can be cost effective and not as time consuming as you might think.Read More
Women in technology is an often talked about topic as each year the big technology companies (Google, Microsoft, Apple) report abysmal numbers of women in technology and leadership positions. CNET breaks down last year’s numbers noting that women make up 51% of the population and 59% of the workforce but a staggering 30% of jobs in the technology sector. When it comes to leadership roles, these numbers get even smaller, begging the question why don’t women have more of a role in technology?Read More
Recently ranked second in the nation for new startup activity, Miami is experiencing a surge in startup and entrepreneurship and shows no signs of slowing down. The tropical lifestyle and proximity to Latin America is turning the South Florida city into a hub for global startup activity as well as a strategic destination for any business that connects or operates across the Americas.
If your Latin American startup has its sights set on expansion into the US, or if you’re already in the US and targeting Latin American markets, here’s why you should consider placing Miami at the top of your list.Read More
As we arrive at each new year, it’s common to assess the skills needed to remain a top marketer. Especially as technology advances, the role of the “marketer” expands and changes. Unlike more traditional careers, this one tends to shift and change depending on the technological landscape, forcing marketers to adapt and learn new skills. For that reason many of us love this job - marketers are constantly learning and evolving.Read More
Expanding to the US is a big step for any startup -- and a big risk. Many startups fail to make this jump for a number of reasons: failure to find their target market, lack of resources, lack of investors, etc. For companies who have yet to make the leap, you have the opportunity to learn from your past, failed competitors and the time to properly evaluate your company to see if you're ready for the big move. Here are some ways to know that your startup is ready to launch in the US.Read More
For anyone thinking about launching their startup in the United States, the unfortunate truth is that the visa can be a pain. From paperwork to waiting times, navigating the US visa process isn’t easy. However, with changing landscapes and the rise of the entrepreneur, lawmakers in the US are quickly trying to change the system to get more bright minds in the country.
As of now, there are a few different ways to go to the United States. Bear in mind that each of these visas has special requirements and some do and don’t allow you to actually work while in the country.
In order to find out which visa is right for you, check out this infographic and learn more below about each type of visa.Read More