Posts in Startup Marketing Tips
6 Ways to Promote Your Fintech Startup

You’ve spent months developing a product that solves a complex financial problem. You know that hundreds, maybe even thousands, of people could benefit from your solution, if only they knew about it. Your early users are spreading the word to their close friends and family, but it probably won’t be enough to help you scale.

If you’ve assumed digital marketing isn’t for you because fintech is not a “sexy” industry, think again.

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How Can Launchway Media Help your Sales Team?

Marketing and sales teams are usually kept separate, each performing their tasks in silos. Some marketing and sales teams don’t even speak to each other or know about tactics that potentially overlap. While many companies don’t coordinate this way, when sales and marketing teams are aligned — they are 67% better at closing deals.

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5 Unconventional Marketing Tactics from Top Latin American Startups

With dozens of new companies launching every week, startups often have to get creative to get noticed. Some of the most successful companies used clever strategies to get started. In the U.S., businesses like Stripe and Tinder used unconventional tactics to onboard new customers. For example, Tinder texted the app to 500 random people.

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3 Marketing Tactics that Might be Destroying Your Startup

Marketing is equal parts art and science, requiring constant experimentation and testing to assure it is achieving the desired results. A quick and unprofessional marketing strategy might be worse than not having one at all. Still, your startup needs to get the word out. Here are tactics that destroy any startup looking to brand itself online.

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5 Useful Hacks to Measure a Public Relations Campaign with Actual Data

Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.

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How to Team Build: Startup Edition

A startup team can triple overnight, which means strange faces can overrun a once small, intimate group. Strong teamwork usually results in more productivity, so startups should try to carve out time for team building exercises. Of course, startups don't want to break the bank on non-essential tasks, so team building usually gets pushed aside.

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10 Stats that Prove Startups and Small Businesses Need PR

Public relations is a powerful tool for startups and small businesses trying to compete in marketplaces dominated by larger companies. With small budgets, however, PR can often fall low on the list of to dos. For startups and small businesses that want to gain the attention of potential customers and hold a stronger position in the market, PR can help. Here are # statistics that prove the value of a strategic PR campaign.

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Startup Public Relations Rules To Follow from A to Z

Public Relations people have to follow certain rules when pitching. Journalists receive, on average, 50-100 press releases every week, so PR tactics need to stand out (in a good way). Whether your startup has a hot new feature or your company has some big news, you want reporters to cover the story.

Here are rules to follow that journalists will appreciate from A to Z.

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