Posts in Marketing
How Can Launchway Media Help your Sales Team?

Marketing and sales teams are usually kept separate, each performing their tasks in silos. Some marketing and sales teams don’t even speak to each other or know about tactics that potentially overlap. While many companies don’t coordinate this way, when sales and marketing teams are aligned — they are 67% better at closing deals.

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5 Useful Hacks to Measure a Public Relations Campaign with Actual Data

Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.

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10 Stats that Prove Startups and Small Businesses Need PR

Public relations is a powerful tool for startups and small businesses trying to compete in marketplaces dominated by larger companies. With small budgets, however, PR can often fall low on the list of to dos. For startups and small businesses that want to gain the attention of potential customers and hold a stronger position in the market, PR can help. Here are # statistics that prove the value of a strategic PR campaign.

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Startup Public Relations Rules To Follow from A to Z

Public Relations people have to follow certain rules when pitching. Journalists receive, on average, 50-100 press releases every week, so PR tactics need to stand out (in a good way). Whether your startup has a hot new feature or your company has some big news, you want reporters to cover the story.

Here are rules to follow that journalists will appreciate from A to Z.

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How To Get Featured in the App Store Through Cold Emailing

Many steps go into building a successful app with lucrative sales. Some of these steps come into play after the app’s construction has been finalized, like networking. Networking properly can be the difference between your application attracting a small, moderate, or large user base depending on which platforms you can get it featured on.

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How to Be a Better Global Marketer: Latin American Edition

Being able to market to a global audience on a local level is an in-demand skill that will soon become a necessity. As brands expand their product reach worldwide, marketers are left wondering how to adjust campaigns. Especially in Latin America, where big brands like Coca-Cola, Procter & Gamble, Nike, and Apple are seeing higher retail sales, global marketers can easily miss the mark when it comes to reaching this audience.

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What the 2016 Marketer Looks Like: In-Demand Skills for the New Year

As we arrive at each new year, it’s common to assess the skills needed to remain a top marketer. Especially as technology advances, the role of the “marketer” expands and changes. Unlike more traditional careers, this one tends to shift and change depending on the technological landscape, forcing marketers to adapt and learn new skills. For that reason many of us love this job - marketers are constantly learning and evolving. 

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