Posts tagged startup marketing
Stats that Prove Startups and Small Businesses Need PR

Public relations is a powerful tool for startups and small businesses trying to compete in marketplaces dominated by larger companies. With small budgets, however, PR can often fall low on the list of to dos. For startups and small businesses that want to gain the attention of potential customers and hold a stronger position in the market, PR can help. Here are # statistics that prove the value of a strategic PR campaign.

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How to Be a Better Global Marketer: Latin American Edition

Being able to market to a global audience on a local level is an in-demand skill that will soon become a necessity. As brands expand their product reach worldwide, marketers are left wondering how to adjust campaigns. Especially in Latin America, where big brands like Coca-Cola, Procter & Gamble, Nike, and Apple are seeing higher retail sales, global marketers can easily miss the mark when it comes to reaching this audience.

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4 Signs Your Startup is Ready to Invest in Content Marketing

When done right, content marketing can not only help build brand awareness but also generate leads when you’re on a budget and have limited resources. Content marketing can also help nail down your company’s message, and communicate it through the right channels to the right audiences. 

So how do you know if your startup is ready to move forward with a content marketing campaign? Here are the signs:

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6 Simple Ways to Get Press on a Startup Budget

After years of working with startups launching their ventures in the US, the same question always arises: “How can I get media coverage for my startup?” It’s a great question, and there are many ways your startup can get the credible media coverage you desire with little to no marketing budget. Here’s everything you need to get started.

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What the 2016 Marketer Looks Like: In-Demand Skills for the New Year

As we arrive at each new year, it’s common to assess the skills needed to remain a top marketer. Especially as technology advances, the role of the “marketer” expands and changes. Unlike more traditional careers, this one tends to shift and change depending on the technological landscape, forcing marketers to adapt and learn new skills. For that reason many of us love this job - marketers are constantly learning and evolving. 

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