Media coverage can range from reporters writing a piece about your company to submitting articles and guest posts to top-tier publications. A media campaign can help put your company in front of prominent investors and, ultimately, create future funding opportunities.Read More
Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.Read More
Most startups want to make some noise about their company, and PR is a great way to do that. But, reaching out to reporters and contacting members of the media isn't always easy. Check out our SlideShare with five PR hacks that can help grow your startup, even if you're on a budget.Read More
Public Relations people have to follow certain rules when pitching. Journalists receive, on average, 50-100 press releases every week, so PR tactics need to stand out (in a good way). Whether your startup has a hot new feature or your company has some big news, you want reporters to cover the story.
Here are rules to follow that journalists will appreciate from A to Z.Read More
As we enter a new year, it’s time to leave bad habits behind. PR at times can be even more effective than content marketing, so it’s important your brand knows what strategies to avoid.Read More