Posts tagged public relations
How Public Relations Can Get you in Front of Venture Capitalists

Media coverage can range from reporters writing a piece about your company to submitting articles and guest posts to top-tier publications. A media campaign can help put your company in front of prominent investors and, ultimately, create future funding opportunities.

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Stats that Prove Startups and Small Businesses Need PR

Public relations is a powerful tool for startups and small businesses trying to compete in marketplaces dominated by larger companies. With small budgets, however, PR can often fall low on the list of to dos. For startups and small businesses that want to gain the attention of potential customers and hold a stronger position in the market, PR can help. Here are # statistics that prove the value of a strategic PR campaign.

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5 Useful Hacks to Measure a Public Relations Campaign with Actual Data

Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.

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Startup Public Relations Rules To Follow from A to Z

Public Relations people have to follow certain rules when pitching. Journalists receive, on average, 50-100 press releases every week, so PR tactics need to stand out (in a good way). Whether your startup has a hot new feature or your company has some big news, you want reporters to cover the story.

Here are rules to follow that journalists will appreciate from A to Z.

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