There’s no one-size-fits-all approach to PR for technology companies. Here are some key differences between B2B and B2C tech PR.Read More
Media coverage can range from reporters writing a piece about your company to submitting articles and guest posts to top-tier publications. A media campaign can help put your company in front of prominent investors and, ultimately, create future funding opportunities.Read More
Public relations is a powerful tool for startups and small businesses trying to compete in marketplaces dominated by larger companies. With small budgets, however, PR can often fall low on the list of to dos. For startups and small businesses that want to gain the attention of potential customers and hold a stronger position in the market, PR can help. Here are # statistics that prove the value of a strategic PR campaign.Read More
Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.Read More
Public Relations people have to follow certain rules when pitching. Journalists receive, on average, 50-100 press releases every week, so PR tactics need to stand out (in a good way). Whether your startup has a hot new feature or your company has some big news, you want reporters to cover the story.
Here are rules to follow that journalists will appreciate from A to Z.Read More
As we enter a new year, it’s time to leave bad habits behind. PR at times can be even more effective than content marketing, so it’s important your brand knows what strategies to avoid.Read More
The first release is important because, unless you have done previous PR efforts, it’s your debut to the world of media coverage. This is your chance to tell why your product is important, necessary, and worthy of future media opportunities.Read More