Posts tagged marketing tips
6 Ways to Promote Your Fintech Startup

You’ve spent months developing a product that solves a complex financial problem. You know that hundreds, maybe even thousands, of people could benefit from your solution, if only they knew about it. Your early users are spreading the word to their close friends and family, but it probably won’t be enough to help you scale.

If you’ve assumed digital marketing isn’t for you because fintech is not a “sexy” industry, think again.

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How Can Launchway Media Help your Sales Team?

Marketing and sales teams are usually kept separate, each performing their tasks in silos. Some marketing and sales teams don’t even speak to each other or know about tactics that potentially overlap. While many companies don’t coordinate this way, when sales and marketing teams are aligned — they are 67% better at closing deals.

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5 Unconventional Marketing Tactics from Top Latin American Startups

With dozens of new companies launching every week, startups often have to get creative to get noticed. Some of the most successful companies used clever strategies to get started. In the U.S., businesses like Stripe and Tinder used unconventional tactics to onboard new customers. For example, Tinder texted the app to 500 random people.

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3 Marketing Tactics that Might be Destroying Your Startup

Marketing is equal parts art and science, requiring constant experimentation and testing to assure it is achieving the desired results. A quick and unprofessional marketing strategy might be worse than not having one at all. Still, your startup needs to get the word out. Here are tactics that destroy any startup looking to brand itself online.

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How to Be a Better Global Marketer: Latin American Edition

Being able to market to a global audience on a local level is an in-demand skill that will soon become a necessity. As brands expand their product reach worldwide, marketers are left wondering how to adjust campaigns. Especially in Latin America, where big brands like Coca-Cola, Procter & Gamble, Nike, and Apple are seeing higher retail sales, global marketers can easily miss the mark when it comes to reaching this audience.

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What the 2016 Marketer Looks Like: In-Demand Skills for the New Year

As we arrive at each new year, it’s common to assess the skills needed to remain a top marketer. Especially as technology advances, the role of the “marketer” expands and changes. Unlike more traditional careers, this one tends to shift and change depending on the technological landscape, forcing marketers to adapt and learn new skills. For that reason many of us love this job - marketers are constantly learning and evolving. 

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