There’s no one-size-fits-all approach to PR for technology companies. Here are some key differences between B2B and B2C tech PR.Read More
You’ve spent months developing a product that solves a complex financial problem. You know that hundreds, maybe even thousands, of people could benefit from your solution, if only they knew about it. Your early users are spreading the word to their close friends and family, but it probably won’t be enough to help you scale.
If you’ve assumed digital marketing isn’t for you because fintech is not a “sexy” industry, think again.Read More
Marketing is equal parts art and science, requiring constant experimentation and testing to assure it is achieving the desired results. A quick and unprofessional marketing strategy might be worse than not having one at all. Still, your startup needs to get the word out. Here are tactics that destroy any startup looking to brand itself online.Read More
Fintech continues to dominate the startup scene in Mexico. The country provides fintech startups with the unique opportunity to serve the largely unbanked population that is now coming online. Mexico is also the perfect gateway for expansion into the United States and globally. Here are 12 of the most disruptive fintech startups in Mexico to watch.Read More
There are many innovative bots and apps that can help your marketing team stay on top of your efforts — here are some of the best ones to integrate today that will instantly add value and boost your team’s productivity.Read More
When done right, content marketing can not only help build brand awareness but also generate leads when you’re on a budget and have limited resources. Content marketing can also help nail down your company’s message, and communicate it through the right channels to the right audiences.
So how do you know if your startup is ready to move forward with a content marketing campaign? Here are the signs:Read More