Posts tagged growth hacking
3 Marketing Tactics that Might be Destroying Your Startup

Marketing is equal parts art and science, requiring constant experimentation and testing to assure it is achieving the desired results. A quick and unprofessional marketing strategy might be worse than not having one at all. Still, your startup needs to get the word out. Here are tactics that destroy any startup looking to brand itself online.

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5 Useful Hacks to Measure a Public Relations Campaign with Actual Data

Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.

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