How to Grow an Email List for Marketing Success
Email marketing is an excellent tactic for brands and individuals to use to connect with a target market. And consumers prefer email communication as well. Over 50% of those surveyed said they check their personal email more than ten times per day, and that email is the preferred way to get updates from brands.
There are many ways to write dynamic email marketing copy, but one challenge many face is growing the email list. Building a list of email subscribers takes time. However, there are numerous ways brands can get more people to join their email list. Before trying these tactics, it’s crucial that the emails themselves provide value to the readers. Make sure to narrow down the consumer pain points and ensure they’re addressed in the email marketing campaign before growing the subscriber list. After that, try these four tips for getting more email list signups.
1. Create an exit opt-in pop-up
It’s likely that visitors leaving a website won’t return. Why not try asking them for their email address before they go? You can create an opt-in form that invites visitors to join an email list as they are getting ready to leave the website. An exit opt-in form provides one last chance to convert the visitor into an email subscriber before they close the page.
2. Add a CTA at the end of articles
Visitors that go to a website and read a piece of content are prime potential subscribers. If they’ve invested the time to read the content in full, they’re likely to subscribe to an email list to learn more. The end of an article or blog is an excellent place to ask them to join the email list. Add a call-to-action in the author bio as well that links to the signup form to encourage visitors to subscribe.
3. Create a lead magnet
Encourage visitors to sign up to the email list by offering a helpful piece of content in exchange for an email address. For example, convert a popular blog post into a downloadable PDF file, and offer it to visitors with a download button redirecting to the download URL. Once visitors click the button to download, it will send them to the download URL. The visitor gets the information they want while subscribing to your email list.
4. Tools to help increase subscribers
You can use numerous tools to implement these tactics. OptinMonster, for example, is a conversion platform that provides pre-built templates with a drag-and-drop builder to assist in creating visually appealing lead capture forms and opt-in pop-ups. You can also create opt-in forms with Thrive Leads, a lead generation plugin for WordPress. Using Bounce Exchange, develop pop-ups that appear when visitors intend to leave the website, prompting them to enter their email address.
Email marketing tools that can help
Many platforms make email marketing easier. Plus, these tools help segment lists to make sure the right content goes to the right people at the right time. Using segmented lists, each group will get content valuable to them, which increases the chances of them staying a subscriber and passing along the email to others. Here are five email marketing solutions worth considering.
1. Mailchimp has a free plan that allows users to send 12,000 emails per month for up to 2,000 subscribers. It offers two paid plans: the Growing Business plan is $10/month and includes unlimited sending, email delivery by time zone, and email and chat support, while its Pro Marketer Plan is $199/month and comes with features suited for high-volume senders.
2. FreshMail offers a free package inclusive of all the features the platform offers. This option allows 200 emails monthly and supports no more than 500 subscribers. Prices for unlimited plans depend on the number of subscribers, ranging from $14/month for 1,000 subscribers to $405/month for 100,000 subscribers. FreshMail also offers pay-as-you-go plans ranging from $30 for 5,000 emails to $1,300 for 1,000,000 emails.
3. MailerLite has a free plan that supports up to 12,000 emails per month and 1,000 subscribers. Its paid plans depend on the number of subscribers you have. Prices range from $10/month for up to 1,0000 subscribers and $50/month for up to 10,000 subscribers.
4. Constant Contact does not offer a free version. Its basic Email plan starts at $20/month for unlimited emails with limited features, while its Email Plus plan starts at $45/month for all email features.
5. Benchmark offers a free starter plan that supports up to 14,000 emails and 2,000 subscribers per month. The vendor offers paid plans depending on the number of subscribers you have. You can choose from their Medium ($21.99/month), Large ($346.99/month), Extra Large ($758.99/month), and Massive ($4,800.00/month) plans.
Testing is key for email marketing success. Try A/B testing subject lines, send times, and content in order to figure out what resonates best with the user. Always pay attention to metrics such as clicks to understand how well the user engages with the email. Open rates are important, but ideally, readers click through the email content as well. Using these strategies, brands can grow their email list and improve email marketing campaigns.