Latin America specifically has the second highest rate of female entrepreneurs discontinuing their business, which perceived to be caused by the lack of access to capital. However, there are several initiatives that are working to reduce, and perhaps eliminate, this rate. Here are four programs for female founders in Latin America.
Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.
Medellin, a cosmopolitan city in the Andes, has recently become a hub for entrepreneurs and digital nomads seeking sunshine and a lower cost of living. With a fast-growing economy, a highly supportive government, and a burgeoning community of local and international entrepreneurs, Medellin may be the perfect city for your next launch.
To many people, Colombia still might seem like an unlikely place to find a rapidly expanding startup scene. However, with significant government investment in tech, this Andean country of 47 million people is quickly finding a permanent toehold as a major contributor to the Latin American startup scene.
The larger incubators in Colombia, including Ruta N in Medellin and INNpulsa in Bogota, have already nurtured hundreds of startups, so we compiled a list of ten Colombian startups to keep an eye on this year.
A startup team can triple overnight, which means strange faces can overrun a once small, intimate group. Strong teamwork usually results in more productivity, so startups should try to carve out time for team building exercises. Of course, startups don't want to break the bank on non-essential tasks, so team building usually gets pushed aside.
Launchway Media spoke with Edouard Kaiflin and Karlu Chu, Co-Founders of Colombian agtech startup Ynasu to learn more about the Latin American agriculture technology space. Read on to discover what’s new, what’s trending, and where agtech is going in Latin America. Read more.
Many steps go into building a successful app with lucrative sales. Some of these steps come into play after the app’s construction has been finalized, like networking. Networking properly can be the difference between your application attracting a small, moderate, or large user base depending on which platforms you can get it featured on.
Coworking spaces are a popular commodity for the ever-growing remote workforce. Last year global cowork spaces reported an average of 76 members, which is almost 50% more than just two years ago.
Our Launchway Media team spent a month working in the popular Buenos Aires coworking space, La Maquinita, in Palermo Soho. The conducive work atmosphere and networking possibilities we found there were refreshing. As a remote startup traveling around Latin America, (we are now located in both Argentina and Colombia) our positive experience inspired this blog post which breaks down the most notable cowork spaces available in LATAM.
We are experts in crafting high-quality technical content as well as engaging content for websites and social media. As a result of many years of writing an array of content and marketing materials for technology startups, our team has developed the key skills necessary to simplify complex products and service features into useful marketing materials that are manageable and easy-to-understand.
Here are some of the more technical types of content we can help your startup with:
Recently ranked second in the nation for new startup activity, Miami is experiencing a surge in startup and entrepreneurship and shows no signs of slowing down. The tropical lifestyle and proximity to Latin America is turning the South Florida city into a hub for global startup activity as well as a strategic destination for any business that connects or operates across the Americas.
If your Latin American startup has its sights set on expansion into the US, or if you’re already in the US and targeting Latin American markets, here’s why you should consider placing Miami at the top of your list.