Startup Resources

Top 4 Programs for Female Founders in Latin America

Top 4 Programs for Female Founders in Latin America

Latin America specifically has the second highest rate of female entrepreneurs discontinuing their business, which perceived to be caused by the lack of access to capital. However, there are several initiatives that are working to reduce, and perhaps eliminate, this rate. Here are four programs for female founders in Latin America.


Everything You Need to Know About Brazil’s Fintech Industry

Everything You Need to Know About Brazil’s Fintech Industry

Brazil is the largest fintech hub in Latin America with over 188 new startups in the past 18 months. The industry has grown to capture the attention of giants such as Goldman Sachs, Sequoia Capital, and Visa. Learn what’s driving this fintech boom here.

How PR Can Help Your Startup Fundraising Efforts

How PR Can Help Your Startup Fundraising Efforts

Media coverage can range from reporters writing a piece about your company to submitting articles and guest posts to top-tier publications. A media campaign can help put your company in front of prominent investors and, ultimately, create future funding opportunities.

16 Statistics that Prove Personalized Content Works

16 Statistics that Prove Personalized Content Works

Customized content is vital to your marketing strategy, because consumers love a personalized approach. Generic email blasts simply don’t cut it anymore, so brands should consider personalizing content to really engage with recipients.

Tips for Small Businesses Looking to Launch Internationally

Tips for Small Businesses Looking to Launch Internationally

The world, as we know it, continues to shrink, and it is no surprise that an increasing number of small businesses are looking at going global. However, exploring new markets from different parts of the world is easier said than done.

How To Build the Right Content Strategy For Your Startup

How To Build the Right Content Strategy For Your Startup

Having a robust content marketing strategy is vital to gain new leads and generate more traffic to your site. Whether searching on mobile or desktop, your customers are going to see your website and social channels first.

5 Useful Hacks to Measure a Public Relations Campaign with Actual Data

5 Useful Hacks to Measure a Public Relations Campaign with Actual Data

Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.

Why Launch Your Startup in Medellín

Why Launch Your Startup in Medellín

Medellin, a cosmopolitan city in the Andes, has recently become a hub for entrepreneurs and digital nomads seeking sunshine and a lower cost of living. With a fast-growing economy, a highly supportive government, and a burgeoning community of local and international entrepreneurs, Medellin may be the perfect city for your next launch.

10 Colombian Startups That Prove Entrepreneurship is Here to Stay

10 Colombian Startups That Prove Entrepreneurship is Here to Stay

To many people, Colombia still might seem like an unlikely place to find a rapidly expanding startup scene. However, with significant government investment in tech, this Andean country of 47 million people is quickly finding a permanent toehold as a major contributor to the Latin American startup scene.

The larger incubators in Colombia, including Ruta N in Medellin and INNpulsa in Bogota, have already nurtured hundreds of startups, so we compiled a list of ten Colombian startups to keep an eye on this year.

How to Team Build: Startup Edition

How to Team Build: Startup Edition

A startup team can triple overnight, which means strange faces can overrun a once small, intimate group. Strong teamwork usually results in more productivity, so startups should try to carve out time for team building exercises. Of course, startups don't want to break the bank on non-essential tasks, so team building usually gets pushed aside.

Q&A with Innovative AgTech Startup, Ynasu

Q&A with Innovative AgTech Startup, Ynasu

Launchway Media spoke with Edouard Kaiflin and Karlu Chu, Co-Founders of Colombian agtech startup Ynasu to learn more about the Latin American agriculture technology space. Read on to discover what’s new, what’s trending, and where agtech is going in Latin America. Read more.

How To Get Featured in the App Store Through Cold Emailing

How To Get Featured in the App Store Through Cold Emailing

Many steps go into building a successful app with lucrative sales. Some of these steps come into play after the app’s construction has been finalized, like networking. Networking properly can be the difference between your application attracting a small, moderate, or large user base depending on which platforms you can get it featured on.

Top 7 Stand Out Coworking Spaces in Latin America

Top 7 Stand Out Coworking Spaces in Latin America

Coworking spaces are a popular commodity for the ever-growing remote workforce. Last year global cowork spaces reported an average of 76 members, which is almost 50% more than just two years ago.  

Our Launchway Media team spent a month working in the popular Buenos Aires coworking space, La Maquinita, in Palermo Soho. The conducive work atmosphere and networking possibilities we found there were refreshing. As a remote startup traveling around Latin America, (we are now located in both Argentina and Colombia) our positive experience inspired this blog post which breaks down the most notable cowork spaces available in LATAM.

10 Types of Technical Content We Can Write for Your Startup

10 Types of Technical Content We Can Write for Your Startup

We are experts in crafting high-quality technical content as well as engaging content for websites and social media. As a result of many years of writing an array of content and marketing materials for technology startups, our team has developed the key skills necessary to simplify complex products and service features into useful marketing materials that are manageable and easy-to-understand.

Here are some of the more technical types of content we can help your startup with:

Launching in Miami: What Latin American Startups Need to Know

Launching in Miami: What Latin American Startups Need to Know

Recently ranked second in the nation for new startup activity, Miami is experiencing a surge in startup and entrepreneurship and shows no signs of slowing down. The tropical lifestyle and proximity to Latin America is turning the South Florida city into a hub for global startup activity as well as a strategic destination for any business that connects or operates across the Americas.

If your Latin American startup has its sights set on expansion into the US, or if you’re already in the US and targeting Latin American markets, here’s why you should consider placing Miami at the top of your list.