10 Must-Have Slack Apps for Marketers


This post was last updated September 2019.

According to the company’s website, more than 10 million people use Slack every single day. We use Slack for nearly all of our internal communications, and it has completely changed the way we work. Not only is Slack a great messaging app that has helped us work more efficiently and productively, but it also easily integrates with many other platforms and tools we use as marketers on a daily basis.

There are many innovative bots and apps that can help your marketing team stay on top of your efforts — here are some of the best ones to integrate today that will instantly add value and boost your team’s productivity.

1. Receive easy-to-understand updates from Google Analytics

Arc is your Google Analytics summarized in Slack. No need to dig around in the Google Analytics platform on a daily basis. Now you can start your day with a short, easy to read message about your website’s traffic and activity.

Pricing: Free.

2. Proofread your content


For those whose use Slack to send content back-and-forth, mistakes can easily go unnoticed. Perfect Tense is the Slack version of Grammarly, the popular spelling, grammar, and punctuation checking app. The app will correct any mistakes in real-time so that proofreading your content will no longer be a chore.

Good impressions count when you are in a professional environment, and Perfect Tense can be integrated into your team’s Slack to ensure that your grammar and spelling will not inhibit your performance.

Pricing: Free trial available.

3. Receive notification when someone mentions you

Whenever your brand is mentioned on social media, receive a notification on Slack with Notify. You can setup notifications for your company, clients, competitors, events, and even specific topics that you’re interested in. Then, choose from dozens of sources — Facebook, Twitter, Reddit, Medium, Product Hunt, etc., and receive a notification whenever your topic is mentioned.

With Notify, you can stay on top of your competitors, receive real-time notifications when someone is looking for your service, and find press coverage about your brand.

Pricing: Get 50,000 mentions every month, free forever, on selected sources.

4. Everything Twitter in one place

The Twitter app brings tweets directly into Slack. You can use it to automatically update a channel whenever tweets are sent from your company Twitter account, or easily track every mention of your Twitter @username. After set up, your tweets and mentions will also be easily searchable in Slack.

Pricing: Free.

5. See who’s subscribing to your email list

Receive updates in Slack when people subscribe or unsubscribe from your Mailchimp lists. You can also see the status of your sent campaigns.

Pricing: Free.

6. Receive your reviews and share the best ones

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ReviewBot can help you monitor any reviews of your agency or clients so you can respond to them quickly or share them on social media. The app can be incorporated into your team’s Slack to track all of the reviews and impressions left on Android and iOS apps, Yelp business pages, and even iTunes podcasts. ReviewBot will send a Slack notification in real-time when a new review is posted.  

Pricing: Starts at $5 per month.

7. Brainstorm and vote on content ideas, titles, and more

With Simple Poll, you can create simple, native polls right in Slack and your entire team can vote within your Slack channel. Add up to ten different, emoji-friendly, options and use it to vote on post ideas, headlines, and more.

Pricing: Free.

8. Track your content marketing performance

When you publish content, how do you know if it is performing well? How do you collect data that assesses press mentions, traffic, and conversions rates? 

Content Tracker by Priceonomics is a dashboard that enables you to measure your content marketing performance. This app will provide Slack notifications that let you know in real-time when you receive an inbound link to your content, when new content is published, or if there is any positive analytical feedback on the content you have posted (such as high click rates, etc.). 

With this Slack integration, you get all your content marketing analytics sent to you directly in one place, right when you need them. Content Tracker can be vital for content marketers, bloggers, and media companies that are looking for ways to measure how their content they publish online is performing.

Pricing: Free for up to 20 articles.

9. Check your sites for SEO issues


When you need to test and optimize your websites, allow Monkey Test It's testing “monkeys” to work their magic. The app can be integrated with Slack and will check whether your website is running at full capacity, if any commonly-overlooked mistakes have been checked – including JavaScript errors, missing files (images, css, etc), broken links, etc. – as well as any SEO issues. 

Monkey Test It is there to ensure you save time from performing all of these checks manually. Simply let the monkeys do the work!

Pricing: Free.

10. Send emails from Slack


A colleague’s productivity can be ruined if you bother them with Slack messages that don’t demand immediate attention. Therefore, PigeonBot allows you to send emails from Slack using an /email command to discuss the matters that can wait.

This free Slack bot also lets you send emails to yourself or to another email account. Just like a regular email service, PigeonBot is complete with subject lines and a way to view your inbox or emails in your own Slack channel. You can even send an email to the PigeonBot support team with the /email support command, which is a nice touch.  

Pricing: Free.

Does your team use Slack? Which apps or integrations are your favorite? Share with us in the comments!