Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.
Medellin, a cosmopolitan city in the Andes, has recently become a hub for entrepreneurs and digital nomads seeking sunshine and a lower cost of living. With a fast-growing economy, a highly supportive government, and a burgeoning community of local and international entrepreneurs, Medellin may be the perfect city for your next launch.
To many people, Colombia still might seem like an unlikely place to find a rapidly expanding startup scene. However, with significant government investment in tech, this Andean country of 47 million people is quickly finding a permanent toehold as a major contributor to the Latin American startup scene.
The larger incubators in Colombia, including Ruta N in Medellin and INNpulsa in Bogota, have already nurtured hundreds of startups, so we compiled a list of ten Colombian startups to keep an eye on this year.
A startup team can triple overnight, which means strange faces can overrun a once small, intimate group. Strong teamwork usually results in more productivity, so startups should try to carve out time for team building exercises. Of course, startups don't want to break the bank on non-essential tasks, so team building usually gets pushed aside.
Working with global startups, I’ve found there is always a need for interns. Many companies even have an open call for applicants, which means they get many resumes and conduct many interviews. The tricky part is, while the resume tells experience, it doesn’t show personality and fit, which means the interview is pretty important. Furthermore, global startups look for unique candidates that can easily work remotely without many directions. If you’re looking to intern with a dynamic global startup, then here are some tips.
The startup scene in Latin America is progressing rapidly. However, it can be difficult to locate trustworthy news outlets covering the startup ecosystem in Latin America – especially in English. So we've decided to publish a consolidated list of publications, blogs, and newsletters to make the hunt for Latin America's startup news easier for you. Here are some of the best Latin American startup news sources.
It’s no secret that Miami is overflowing with great opportunities, with a strong connect to the Latin American and Caribbean markets. From award-winning accelerators and incubators to well-connected coworking programs, Miami is the quintessential hub for those looking to start a business or make lasting connections. We’ve compiled the top accelerators, incubators, and coworking spaces in The Magic City.
Public relations is a powerful tool for startups and small businesses trying to compete in marketplaces dominated by larger companies. With small budgets, however, PR can often fall low on the list of to dos. For startups and small businesses that want to gain the attention of potential customers and hold a stronger position in the market, PR can help. Here are # statistics that prove the value of a strategic PR campaign.
Marketing and sales teams are usually kept separate, each performing their tasks in silos. Some marketing and sales teams don’t even speak to each other or know about tactics that potentially overlap. While many companies don’t coordinate this way, when sales and marketing teams are aligned — they are 67% better at closing deals.
When you think about the Latin American startup scene, Brazil, Mexico, and Chile may come to mind. You probably haven’t considered Uruguay. With its fairly untapped market of 3.4 million residents, Uruguay is a gold mine for foreign investors. Though the market is on the smaller side, the business incubator scene is thriving, and the economy has been steadily growing by 5-6% over the past decade.
Fintech continues to dominate the startup scene in Mexico. The country provides fintech startups with the unique opportunity to serve the largely unbanked population that is now coming online. Mexico is also the perfect gateway for expansion into the United States and globally. Here are 12 of the most disruptive fintech startups in Mexico to watch.
The world's most active early-stage venture fund and accelerator program, 500 Startups, has announced the latest group of 15 startups that will form the seventh generation of 500 Startups Latam. Find out which companies made the cut.
With the influx of chatbots, live video, and machine learning, how can your startup implement new trends into your marketing strategy and stand out from the masses? Social media is constantly evolving and adapting alongside technology. If you want to stay afloat, you must be quick on your feet and keep ahead of the competition.
Here are some of the key trends you should include in your marketing strategy this year.
While most startups join an accelerator for the financial backing, many programs also offer incredible networking opportunities with like-minded peers as well as mentorship from key industry leaders. However, getting the most out of an accelerator does require a significant amount of time and effort from your team. Often, there just aren’t enough hours in the day to stay on course with the development of your product, attending the inspiring events, and then implementing all of the ideas and feedback you’re receiving on a daily basis.
For startups taking the plunge and joining an accelerator, here are six benefits of outsourcing your digital marketing tasks while you’re going through the program.