Customized content is vital to your marketing strategy, because consumers love a personalized approach. Generic email blasts simply don’t cut it anymore, so brands should consider personalizing content to really engage with recipients.
Launching in any new market can be cause for uncertainty. From building a new network to acquiring customers, you may feel like you are starting your business from square one. The US market is particularly intimidating and competitive, and if you’re coming from the Latin American market, you may feel like a small fish in a big pond.
These Latin American founders have already made the leap into the US market and flourished. Here is their advice to entrepreneurs who are ready to move beyond Latin America and launch in the US.
Fintech startups are revolutionizing the financial industry across Latin America. These startups are some of the first providers of financial technology in the region and through their cross-border efforts, they are helping both consumers and companies monitor their finances, make payments, and receive loans.
Have you ever read a website that was poorly translated into your language? How long did it capture your attention? At best, these sites are quickly forgotten. At worst, they become the subject of Internet ridicule for using antiquated or inappropriate language. Google may not dock your site for bad grammar, but a poorly translated site may come across as untrustworthy to users.
When translating your content to English, here are some common traps you need to avoid.
For an entrepreneur operating outside the world’s biggest tech hub, a trip to Silicon Valley can be life-changing. Whether you are traveling to build your network, raise capital, or just to get inspired, you can learn a lot on a visit to Silicon Valley. However, if you are used to working with a small community in Santiago, Lima, Buenos Aires, Medellin, or Guadalajara, Silicon Valley might be overwhelming.
With dozens of new companies launching every week, startups often have to get creative to get noticed. Some of the most successful companies used clever strategies to get started. In the U.S., businesses like Stripe and Tinder used unconventional tactics to onboard new customers. For example, Tinder texted the app to 500 random people.
Have you ever come across an article that preaches “the next big growth hacking tactic” that will forever change the way your startup does marketing? These hacks, tips, and shortcuts are often short-lived or myopic strategies that will not help you build the loyal following that your startup needs to grow.
Marketing is equal parts art and science, requiring constant experimentation and testing to assure it is achieving the desired results. A quick and unprofessional marketing strategy might be worse than not having one at all. Still, your startup needs to get the word out.
Here are tactics that destroy any startup looking to brand itself online.
There is a reason why so many countries are modeling their entrepreneurial ecosystems after Chile’s. With serious investments in technology and innovation, the Chilean government has spurred some amazing opportunities for technology startups to launch and grow in the country.
Here are ten facts you need to know about Chile’s technology scene, also known as “Chilecon Valley.”
Ten years ago, PR efforts were necessary but somewhat unmeasurable. Today, PR is a key tool for driving engagement and creating a community around a brand, and thankfully, efforts can be measured. Measuring tactics such as dissecting content analysis of articles is good, but it’s somewhat arbitrary, and clients now want more numerical results.
Medellin, a cosmopolitan city in the Andes, has recently become a hub for entrepreneurs and digital nomads seeking sunshine and a lower cost of living. With a fast-growing economy, a highly supportive government, and a burgeoning community of local and international entrepreneurs, Medellin may be the perfect city for your next launch.
To many people, Colombia still might seem like an unlikely place to find a rapidly expanding startup scene. However, with significant government investment in tech, this Andean country of 47 million people is quickly finding a permanent toehold as a major contributor to the Latin American startup scene.
The larger incubators in Colombia, including Ruta N in Medellin and INNpulsa in Bogota, have already nurtured hundreds of startups, so we compiled a list of ten Colombian startups to keep an eye on this year.
A startup team can triple overnight, which means strange faces can overrun a once small, intimate group. Strong teamwork usually results in more productivity, so startups should try to carve out time for team building exercises. Of course, startups don't want to break the bank on non-essential tasks, so team building usually gets pushed aside.
Working with global startups, I’ve found there is always a need for interns. Many companies even have an open call for applicants, which means they get many resumes and conduct many interviews. The tricky part is, while the resume tells experience, it doesn’t show personality and fit, which means the interview is pretty important. Furthermore, global startups look for unique candidates that can easily work remotely without many directions. If you’re looking to intern with a dynamic global startup, then here are some tips.
The startup scene in Latin America is progressing rapidly. However, it can be difficult to locate trustworthy news outlets covering the startup ecosystem in Latin America – especially in English. So we've decided to publish a consolidated list of publications, blogs, and newsletters to make the hunt for Latin America's startup news easier for you. Here are some of the best Latin American startup news sources.
It’s no secret that Miami is overflowing with great opportunities, with a strong connect to the Latin American and Caribbean markets. From award-winning accelerators and incubators to well-connected coworking programs, Miami is the quintessential hub for those looking to start a business or make lasting connections. We’ve compiled the top accelerators, incubators, and coworking spaces in The Magic City.