Raising startup funding in Latin America is hard. Raising over $1 million is even more difficult. But it’s not impossible. We gathered some of the pitch decks that Latin American startups created and used over the years on the road to successfully securing capital for their ventures.
Marketing and sales teams are usually kept separate, each performing their tasks in silos. Some marketing and sales teams don’t even speak to each other or know about tactics that potentially overlap. While many companies don’t coordinate this way, when sales and marketing teams are aligned — they are 67% better at closing deals.
When you think about the Latin American startup scene, Brazil, Mexico, and Chile may come to mind. You probably haven’t considered Uruguay. With its fairly untapped market of 3.4 million residents, Uruguay is a gold mine for foreign investors. Though the market is on the smaller side, the business incubator scene is thriving, and the economy has been steadily growing by 5-6% over the past decade.
Fintech continues to dominate the startup scene in Mexico. The country provides fintech startups with the unique opportunity to serve the largely unbanked population that is now coming online. Mexico is also the perfect gateway for expansion into the United States and globally. Here are 12 of the most disruptive fintech startups in Mexico to watch.
The world's most active early-stage venture fund and accelerator program, 500 Startups, has announced the latest group of 15 startups that will form the seventh generation of 500 Startups Latam. Find out which companies made the cut.
With the influx of chatbots, live video, and machine learning, how can your startup implement new trends into your marketing strategy and stand out from the masses? Social media is constantly evolving and adapting alongside technology. If you want to stay afloat, you must be quick on your feet and keep ahead of the competition.
Here are some of the key trends you should include in your marketing strategy this year.
While most startups join an accelerator for the financial backing, many programs also offer incredible networking opportunities with like-minded peers as well as mentorship from key industry leaders. However, getting the most out of an accelerator does require a significant amount of time and effort from your team. Often, there just aren’t enough hours in the day to stay on course with the development of your product, attending the inspiring events, and then implementing all of the ideas and feedback you’re receiving on a daily basis.
For startups taking the plunge and joining an accelerator, here are six benefits of outsourcing your digital marketing tasks while you’re going through the program.
Launchway Media spoke with Edouard Kaiflin and Karlu Chu, Co-Founders of Colombian agtech startup Ynasu to learn more about the Latin American agriculture technology space. Read on to discover what’s new, what’s trending, and where agtech is going in Latin America. Read more.
While using Twitter for marketing purposes can be fun, it is not always easy to quickly build up a real audience. After you think long and hard about your startup’s voice and target audience, it’s important that your tweets reflect your objectives. Every tweet should be seen as a way to establish your startup’s identity, whether your goal is to be funny, entertaining or informative.
If you are just starting out on Twitter, or have an existing account but feeling a bit uninspired, here’s a list of 31 tweet ideas to get the ball rolling so you can easily create one month of Twitter content with little effort.
Product Hunt has become the go-to discovery tool for "product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations."
The platform combines peer referrals with a forum-like format and surfaces products that are both intriguing and relevant to the tech-focused community. And while Product Hunt’s site may not look like much, it has amassed a large and active following, including key tech influencers, celebrities, reporters, and more recently, venture capitalists.
Public Relations people have to follow certain rules when pitching. Journalists receive, on average, 50-100 press releases every week, so PR tactics need to stand out (in a good way). Whether your startup has a hot new feature or your company has some big news, you want reporters to cover the story.
Here are rules to follow that journalists will appreciate from A to Z.
As we enter a new year, it’s time to leave bad habits behind. Eradicating bad work habits is important to ensure your brand enters the new year on the right foot. 85% of consumers regularly or occasionally seek out trusted expert content — credible, third-party articles and reviews — when considering a purchase. PR at times can be even more effective than content marketing, so it’s important your brand knows what strategies to avoid.
When trying to grow your startup, building a content marketing strategy that actually delivers results can be challenging. Content marketing is no longer as simple as paying someone to write blog posts. It takes a long-term strategy, creativity, and constant awareness of the ever-changing online landscape in order to generate results. Nonetheless, doubling down on your content marketing strategy in the new year is well worth it. Here’s why your startup shouldn’t ignore content marketing in 2017.
When discussing startups in Latin America, most people think about Brazil and its enormous potential. Other big players, namely Argentina, Colombia, Chile, and Mexico, are thrown into the mix, but the talk pretty much stops there. Latin America has a diverse ecosystem of startups, and though not all of the countries are where Silicon Valley is today, many are on their way.
Three small countries, Bolivia, Panama, and Uruguay, are making strides towards becoming startup hubs in Latin America. They might have ways to go before being a São Paulo or Buenos Aires, but the governments and entrepreneurs in these countries are ready to be noticed.
Here’s why you should pay attention to Bolivia, Panama, and Uruguay.
Many steps go into building a successful app with lucrative sales. Some of these steps come into play after the app’s construction has been finalized, like networking. Networking properly can be the difference between your application attracting a small, moderate, or large user base depending on which platforms you can get it featured on.
Languages are disappearing at an alarming rate. To some it may not be a big deal, but it is. Once we begin to forget our roots, abandon our culture, clear out anything that we are indifferent to, it will be the beginning of a world without humanity. Sure, I’m being a bit dramatic, but I’m not wrong.
Our world is this beautiful place with diverse cultures and different perspectives. The unique nature of every single person, every civilization, all the thousands of different languages, clearly define who we are, where we come from, and creates identity for all of us.